Privacy Policy
1. Introduction
At New Age Reads, accessible at newagereads.com, we are unwaveringly committed to protecting your privacy and safeguarding your personal data. We understand the importance of your trust and implement stringent measures to ensure that your personal information is collected, processed, and stored in accordance with applicable data protection laws, including the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your personal information. Your continued use of our website signifies your acknowledgment of and agreement with the practices described herein.
2. Scope of Policy and Role of Data Controller
This Privacy Policy applies to all personal data collected through your interaction with newagereads.com, including data collected when you browse the website, register an account, make a purchase, or contact our customer support.
For the purposes of applicable data protection law, New Age Reads operates as the data controller regarding the processing of your personal data. As the data controller, we determine the purposes and the means of processing your personal information.
3. Categories of Data We Process
We may collect and process the following categories of personal data, depending on your interaction with our services:
a. Usage Data
Includes information about your interaction with the website, such as IP address, browser type, pages visited, session duration, date/time stamps, and referring URLs.
b. Account Data
Includes information provided during the creation of a user account, including your full name, email address, mailing address, and phone number.
c. Profile Data
Includes information relating to your preferences, past purchases, interests, reading habits, and behavior on the website.
d. Communication Data
Includes your correspondence with us through support channels, including support requests, inquiries, and responses.
e. Technical Data
Includes device identifiers, operating systems, browser configurations, language settings, and other technology used to access the website.
f. Transaction Data
Includes payment information (excluding complete credit card details, which are securely processed by third-party providers), billing/shipping information, and order history.
g. Preference Data
Includes your consent to receive marketing communications, newsletter subscriptions, product interest indicators, and notification settings.
4. Legal Bases for Processing Personal Data
We process your personal data as permitted by GDPR and CCPA under the following legal bases:
– Consent: When you have explicitly given us permission to process your data for specific purposes (e.g., marketing communications).
– Contract Performance: Where processing is necessary for the performance of a contract to which you are a party (e.g., processing an order).
– Legal Obligation: When processing is required to fulfill legal or regulatory obligations (e.g., tax compliance).
– Legitimate Interests: Where necessary for the pursuit of our legitimate business interests, provided such interests are not overridden by your rights and freedoms (e.g., preventing fraud, enhancing website functionality).
5. Your Rights
Subject to applicable laws, you have the following rights regarding your personal data:
– Right of Access: You may request details of personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You may request the deletion of personal data, subject to legal limitations.
– Right to Restriction: You may request a restriction in how your data is processed under certain conditions.
– Right to Data Portability: You may request that your data be provided to you or another controller in a structured, commonly used machine-readable format.
– Right to Object: You may object to the processing of your data based on legitimate interests or for purposes of direct marketing.
– Right to Withdraw Consent: Where consent is required, you may revoke it at any time without affecting the lawfulness of prior processing.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
We implement a range of technical and organizational measures designed to protect your data against accidental or unlawful loss, unauthorized access, disclosure, alteration, or destruction. Security measures include, but are not limited to:
– Use of encryption technologies for data transmission and storage;
– Access controls and regular authentication of authorized personnel;
– Continuous system monitoring and routine security audits;
– Regular data backups and secure data storage policies;
– Mandatory privacy awareness training for staff handling personal data.
7. International Data Transfers
When transferring your data outside the country of your residence, we ensure an adequate level of protection is provided, as required by applicable law. This may include the use of:
– Standard Contractual Clauses approved by the European Commission;
– Compliance with Privacy Shield principles (where applicable);
– Other legally recognized transfer mechanisms.
By using newagereads.com, you acknowledge and agree that your data may be transferred, stored, and processed outside your jurisdiction, including in countries with varying data protection standards.
8. Data Retention
We retain personal data only for the duration necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, accounting, or reporting requirements. Specific timeframes include:
– Account Data: retained for as long as your account remains active;
– Transaction Data: retained for up to 7 years, to comply with tax and financial regulations;
– Communication Data: retained for up to 3 years post-resolution;
– Preference Data: retained until consent is withdrawn or modified;
– Technical and Usage Data: retained for up to 2 years for analytics and system improvements.
When retention is no longer necessary, we securely delete or anonymize the data.
9. Cookie Policy
newagereads.com uses cookies and similar technologies to enhance user experience, provide site functionality, analyze usage trends, and tailor content and advertisements. The types of cookies we use include:
– Essential Cookies: Required for core site functionality and security.
– Functional Cookies: Enable enhanced features such as saved preferences.
– Analytics Cookies: Help us understand user interaction and improve performance.
– Performance Cookies: Optimize speed and deliver a consistent browsing experience.
Some third-party services (e.g., analytics providers and advertising networks) may also place cookies via our website.
10. Cookie Management and Legal Compliance
You can manage cookies through your browser settings or our cookie consent banner when visiting newagereads.com. Under GDPR and CCPA, you have the right to opt in or out of non-essential cookies. Our platform uses a consent management tool to track and implement your preferences in compliance with regulatory obligations. You may withdraw your cookie consent at any time.
11. Children’s Privacy
Our website and services are not intended for or directed to children under the age of 13. We do not knowingly collect, solicit, or store personal data from children. If we become aware of data collected from a child without verified parental consent, we will delete that information promptly.
If you believe a child under 13 has provided us with personal information, please contact us at [email protected].
12. Policy Updates
We may amend this Privacy Policy periodically to reflect updates in our practices, technologies, or legal requirements. Whenever changes are made, users will be notified through prominent banners on our homepage or email notifications, where applicable. Continued use of newagereads.com after such modifications indicates your acceptance of the revised terms.
13. Contact
If you have any questions about this Privacy Policy or your personal data, or if you wish to exercise any of your legal rights, please contact our privacy team at:
Email: [email protected]
We are committed to addressing your concerns in a prompt and responsible manner.
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This Privacy Policy is maintained in compliance with applicable privacy legislation, including the GDPR and CCPA. For any questions, concerns, or requests regarding your personal data, please reach out to us at the contact provided above.